
Above all, Antidote is the perfect expression of the original concept behind Viktor & Rolf “Monsieur”, the line of men’s ready-to-wear launched by the two designers in 2003. Since their first collection, Viktor & Rolf have been working on the idea of the classic men’s wear for the unconventional man. Theirs is an exciting new take in gentlemanly elegance and the authentic lifestyle, from ultra casual to ultra formal. Antidote is the olfactive extension of the point of view.
“A fragrance - especially this one- is a gift and a message. It says who we are and what values we uphold.” Antidote’s complex architecture is like a tailor-made suit. Its richness expresses a new masculine identity with multiple facets. Alchemists of physical appearance, Viktor & Rolf set out to make life more sublime and magical through imagination and art. “Antidote may be our most autobiographical creation to date. It transcends duplication and cloning to uphold a certain spirit.” They offer a revelation of one’s own supreme power, the power of illusion that tells the truth: that one must search deep within the self. Here, fantasy is viewed as a lifestyle, a perpetual struggle, a battle to triumph over danger and overcome all obstacles to happiness. "We speak to men of conviction rather than men of certainties, men that believe in the supreme power of emotion.”
Like a rare flower pinned to the lapel of a black frock coat, Antidote sublimates the intimacy of this gesture, of the singular masculinity that marks every Viktor & Rolf collection... Antidote revives the idea that a man becomes like the star that imparts his strength and light. When a man ingests a remedy, he receives the benefit of its virtues and properties. This remedy is a fragrance and its name is Antidote.
“We don't see power as the arbitrary exercise of authority. We see it as a man's ability to change himself and the world around him. The idea is simple: look within yourself to find strength, like hidden treasure.”

-The Velvet Scientist
4 comments:
Fascinating and poetic, I hope it smells as nice! The bottle and the box are really beautiful.
And... I'm sorry for being nosey but I'm biting my fingers with curiosity: are YOU the man with the light coat and the funny hat? I loved that picture at The Sartorialist, I hope you don't mind my asking.
Best regards and happy 2008.
Thanks for your visiting and leaving a comment... and for answering my question, I had imagined a whole story on how appearing on The Sartorialist would make you want to start a blog!
I agree, it's a very good picture picture and he does have great style.
I can approve that it has an excellent smell - as I wear it every day!
I'm not sure if Fabien Baron is quite a master?!?!...but cool blog.
Cheers!
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